Intelligence and Inspiration, the new BFFs.
Content projects are unique, but the process is universal.
I’ve learned that mixing what we know (business intelligence) with what we can imagine (inspiration) leads to interesting and often memorable avenues.
LEARN
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You already have a good idea of your brand and its position in the market. Let’s talk about the details required to make your brand memorable.
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These range from scrappy to substantial. Let's talk about personas and customer journeys.
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You might be optimizing existing digital experiences or validating early concepts. Let's talk about interviews, surveys, and usability testing.
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You want all the intelligence. Let's talk about SEO, content audits, competitor research, and metrics that matter.
CREATE
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With the rational and emotional talking points defined, it’s about giving your brand a pulse. Let’s talk about your brand story, brand pillars, and visual identity.
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Once we’ve got the data, it’s time for a strategy to inform tactical execution. Let’s talk about digital strategy, SEO, social media, editorial calendars, and communication plans.
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Ask any UX/UI designer, and they’ll tell you content is critical to product and experience design. Let’s talk about content design for wireframes and workflows.
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You’ve got the strategy, templates, and/or designs—now it’s time to fill the containers with content! Let’s talk about copywriting, photography, and media production.
LAUNCH
You’re launched! Now what? Let’s talk about measuring and optimizing what you’ve created.
“A positive, insightful member of [our] team.”
—Agency Colleague
Talent to team up with
Joseph Campbell writes that when we follow our bliss, we’re met by “a thousand unseen helping hands.” Fortunately for me, those hands are visible.
Meet two entrepreneurial experts, passionate and skilled in their respective fields. Together we hustle to create searchable, memorable, and high-quality content—and together, we’re a full-suite service.
SEO & Marketing Strategy: Claire Ransom, former founder of a VC-backed multi-million dollar startup brand and current owner of Sunrise SEO Agency and Aloha Life Digital Consulting.
Photography & Visual Branding: Kim Conant, Boston-based photographer and personal branding coach.
