Product Marketing
Early stage of Wayfair’s supplier product marketing.
A reimagined global digest
The Partner Home* newsletter is the only email distributed to all suppliers. As such, I looked for opportunities to leverage its global distribution to drive supplier action. This vision board inspired Creative to pick up the project and release by Q4 2021.
Highlights:
Partner spotlights foster a sense of support and community, adding a third element (supplier-to-supplier partnership)
Niraj's emails yield the highest open and click-through rates; further, point of differentiation is Niraj as brand
"At the Academy" is intended to drive traffic to the Wayfair Academy YouTube channel
"5 New Things in Partner Home" is a substitute for release notes, but will evolve into "you might have missed" messaging once release cadences and notes are established
Footer contains NPS/ supplier satisfaction measurement
*Partner Home is the digital platform used by Wayfair suppliers.
"I am extremely impressed by the creative solutions Julia proposes on how to make improvements to engagement, drive awareness and leverage supplier feedback, all which are backed by data."
Wayfair Colleague
Product Brief: Appcues
This project was dedicated to researching two product adoption platforms, Appcues and WalkMe.
The value assumption is that blending digital, in-app flows with Partner Home* will improve the supplier experience and reduce Wayfair human capital demands.
I conducted the research, wrote the brief, and secured stakeholder approval, which resulted in an org-wide use case evaluation.
*Partner Home is the digital platform used by Wayfair suppliers.