Creative & Content Strategy
UC Santa Barbara’s first-ever content strategy work.
Partnering with Public Affairs and Communications in this new content strategy role, I delivered insights and creative for UCSB’s digital giving experience.
Delivery Menu
University-wide messaging pillars
Content wireframe for giving.ucsb.edu
The majority of content still featured online
Philanthropy stories
Give Day manifestos and playbooks
Content for Give Day email drip and trigger campaigns
Scripts for UCSB Give Day videos (2016 and 2018)
Copy for Give Day social media posts
Themes and stories for Annual Reports of Private Giving
Give Day 2016 Results
Facebook and Twitter posts
100k+
in private donations
$3.7m
increase in new donors
30%
gifts came from alumni