User Research & App Design
NoMore app from Predictably Human, a seed-funded startup.
I collaborated with product, product design, and engineering teams to design a first-ever smoking cessation app that pairs with a nicotine pen (vape). The dual program would be prescribed by physicians with eventual over-the-counter (OTC) availability.
We conducted generative, attitudinal research to collect quantitative and qualitative data.
7
Smoking personas
30+
cigarettes per day
3
quit days
Product development stage: Discovery
Research goals: Understand potential users’ backgrounds, objectives and motivations, pain points, and potential use of a proposed product.
Methodology: Phone interviews with non-exempt* Duke Smoking Cessation Program participants.
Moderator Guide for clinical researchers conducting UX research included:
Methodology
Risks & assumptions
Interview checklist
Interview script
Techniques, plus dos and don'ts
*Electronic consent form and patient payment; Includes sharing of personal health information (PHI)
As part of my research, I partnered with the Duke Center for Smoking Cessation and two subject matter experts:
Dr. James Davis, Assistant Professor at Duke University. Davis is the Medical Director for the Duke Center for Smoking Cessation and specializes in mindfulness training and other smoking cessation interventions.
Dr. Carl D. Marci, Chief Psychiatrist at Ready. Marci studies the physiology and neurobiology of emotion and empathy, as well as the use of acoustic and behavioral biomarkers of mental health. His academic goals are to quantify the relationship between the use of mobile media, communication, and information devices in the Digital Age.